DownEast Home & Clothing (http://www.DownEastHome.com ), a high-style, low-price apparel and furniture retailer, today announced that it is the exclusive sponsor for the Utah State University Spirit Squad with the start of the 2010-2011 school year. As part of the sponsorship, the Aggiettes Dance Team and female members of the USU Cheer Squad will receive practice wear from the DownEast Basics line and also sport its cute tops and smart layering pieces.
DownEast will be recognized as the Spirit Squad's exclusive sponsor at games, including a prominent display of its company logo on the USU scoreboard. Cheer Squad members will also do a DownEast "t-shirt" toss into crowds. Additionally, USU Spirit Squad members, including its popular "Big Blue" mascot, will appear at the Logan DownEast Home and Clothing store for an upcoming promotional event.
The Aggiettes, Cheer Squad and university mascot are an important part of USU athletics, including sideline and halftime performances at football and basketball games.
"We're very excited by DownEast's sponsorship. It's a great match for our dance and cheer teams," said Linda Zimmerman, Utah State University Spirit Squad Advisor. "DownEast is a great brand renowned for its fashionable yet modest, affordable apparel. We're thrilled to have them on board."
"The Aggiettes and USU Cheer Squad are celebrated for their enthusiastic spirit and talent, and they're vital to generating support for the university's sports teams," said Rich Israelsen, Chief Operating Officer for DownEast. "We're proud to be their exclusive fashion sponsor and look forward to seeing them modeling our great DownEast Basics styles."
About DownEast Home & Clothing
DownEast Home & Clothing, a leader in stylish and affordable apparel, home furnishings and accessories, believes that shopping should be a fun, guilt-free experience. Founded in 1991 and still family-owned women's coats and operated, DownEast continues its goal of bringing customers the very best merchandise including modest clothing – from national brands to its own DownEast Basics apparel – at the very best prices.
The DownEast Basics clothing line features smart layering pieces and wardrobe enhancing garments so you can embrace the American classic look with your own sense of style.
Shop for cute tops, modest dresses and accessories for women and girls at DowneastBasics.com.
The fast-growing retailer operates nationally with its Basics line via its online store in addition to 39 locations throughout the West including Utah, California, Idaho, Arizona, Washington, Nevada and Wyoming.
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